Client galleries that bring in leads

Gate the guest link, not the client link

A link can require a name and email before it opens. The entry is recorded as a lead, visible and exportable as CSV from the session Insights tab. The gate belongs on the link the couple passes to family and guests: those people buy prints and book the next session. The paying client keeps an open delivery link. They paid; the photos are theirs.

A welcome note that asks for one thing

Each link carries a welcome note and a cover photo. Two sentences and one ask: mark favorites, or share with family, or reply about prints. One ask gets done. Five get ignored.

Give the link a date

Set an expiry a few weeks out. A closing date gets people to download and share now rather than someday. Three days before it closes, Obscura sends the studio a reminder email, which is the cue for one line to the client. Nothing is deleted when a link expires; it can be extended or replaced.

Follow up inside a week

Open Insights, export the leads, and send one short email while the photos are fresh: thanks for looking, an offer to help with prints or a session, and nothing more. Helpful beats persuasive.

Reading the Insights tab

• Opens and unique visitors show how far the link travelled.
• Downloads show who wanted the files. High opens with low downloads usually means phone viewing; check that the link allows full-resolution download.
• Most downloaded shows which frames people cared about. Those are the portfolio and print candidates.
• Leads are the names. Everything else is context for the email that follows.

What not to do

• One follow-up, not more. Silence after one email is an answer.
• A reply that says stop is honoured, and the address comes off the list.
• A gated link should not ask for the email again in the note.
• Watermarks stay on guest previews; the watermark is the only credit line that travels with a screenshot.